13 Best Online Marketing Courses, Schools & Degrees

Have you ever caught yourself humming an infectious jingle or found yourself repeating the slogan of an advertisement? Have you ever watched Mad Men and thought you would love to put together an ad campaign that would shake up how we perceive a product or service? Do you have an amazing product or service, but don’t know how to share or promote it? If so, you may want to think about taking an online marketing course that could change your career trajectory or even help you earn a large amount of revenue for your entrepreneurial efforts.

Recommended Course: Digital Marketing Career Track by Springboard

Springboard’s Digital Marketing Career Track With over 200 hours of world-class online curriculum and personalized mentoring from an industry expert and your own career coach, the Digital Marketing Career Track from Springboard will launch you into a career in digital marketing in as little as 6 months. Your mentor will provide a personalized job search strategy for you and has the ability to leverage Springboard’s exclusive relationships with hiring managers to your benefit.

 

Recommended Course: Springboard’s Digital Marketing Career Track

Springboard’s Digital Marketing Career Track With over 200 hours of world-class online curriculum and personalized mentoring from an industry expert and your own career coach, the Digital Marketing Career Track from Springboard will launch you into a career in digital marketing in as little as 6 months. Your mentor will provide a personalized job search strategy for you and has the ability to leverage Springboard’s exclusive relationships with hiring managers to your benefit.


 

PennState

 Penn State World Campus: Penn State’s World Campus offers a top online Bachelor of Arts degree in Advertising and Public Relations. If you are interested in learning how to create, analyze, implement, and dissect marketing strategies, this program will equip you with those skills and more. PSU World prepares its students beyond the scope of singular marketing courses—the program of study includes courses in advertising, public relations, communications, technology, law, research, social media, and other subject areas.

This degree will teach you how to successfully craft a press release to influence people and perceptions, analyze marketing potentials and audiences, cultivate a campaign, and work with communications to promote a brand. If you want to advance your career prospects and learn from the #1 ranked online degree programs, PSU World Campus may be perfect for you!

Temple University Temple University: Are you looking for a top degree that will equip you with a comprehensive understanding of the ins and outs of business? Temple University offers a Bachelor’s of Business Administration with an emphasis in Marketing that should not be overlooked. Requiring all students to complete a business degree to better understand their role as marketers, students spend at least 7 courses fine-tuning their marketing skills.

The course of study at Temple will prepare you to take on marketing career with courses in Marketing Management, Marketing Research, International Marketing, Consumer and Buyer Behavior, Marketing Strategy Planning and many more amazing courses. Additionally, Temple provides career counseling that will help you figure how best to look for a new career in marketing. There aren’t many better business degrees you can earn online than Temple University’s, so be sure to check it out!

Golden Gate University Golden Gate University: Are you looking for a degree that will give the you the hands-on knowledge and experience needed to move up in the business world? Do you want to earn your degree while still managing your busy work and personal life? Golden Gate University offers a Master of Science in Marketing that will provide you with an advanced-level education and allow you to learn at your own pace.

Taught by leading professors and professionals, this degree will incorporate theory and practice to give you professional-quality mastery of marketing strategy and implementation. You will not only be prepared to take on complicated, vast marketing campaigns, but also be able to employ complex analysis and research of your target markets.

In this program you’ll take foundational management courses to learn the principals of effective management, as well as advanced level marketing courses in Marketing Management, Managerial Analysis and Team Dynamics, Integrated Marketing Communications, Marketing Research, Marketing Strategy and Planning, and many more amazing courses. This program boasts a high-graduation rate that is truly impressive and graduates have gone on to work in top marketing and management firms. In addition to your degree, Golden Gate University offers excellent career and student services that provide phenomenal support to their students.

southern-new-hampshire-university Southern New Hampshire University: Do you want to learn how to manage large marketing campaigns, build customer loyalty and new customer interactions, implement marketing research into engaging promotions, and build brands? Do you have a prior bachelor’s degree in marketing or business that you would like to further specialize? Southern New Hampshire University offers a competitive Master of Science in Marketing degree that will teach you how to succeed and advance in business and allow you to continue your professional and personal lives without putting anything on hold.

Offering a 36-credit program of study that you may be able to finish in 18 months, SNHU will allow you to gain professional knowledge and experience in courses like Multinational Market Strategies, Marketing Strategies, Consumer Behavior, Market Research, Ethical and Legal Issues in Marketing, Quantitative Analysis for Decision Making, among many excellent electives. This degree program is sure to teach you how to effectively and efficiently run a business, as well as allowing you to focus on your passion for marketing. If you have are interested in becoming part of an ever-growing, illustrious alumni network at SNHU, then be sure to check out their Masters in Marketing!

 

Self-Guided Online Marketing Courses

ecornell_logo eCornell Certificate in Strategic Marketing: Have you ever wanted to learn from Ivy League experts, but don’t have the time to attend an expensive, brick and mortar university? eCornell offers a unique certificate program that will engage you in advance-level strategies for marketing that will allow you to better make decisions and set a decisive course within your business.

This 7 course executive program will provide you with MBA-level strategic marketing training and set you on your way to make better, more informed decisions. Courses cover: Marketing Strategy, Applied Tools, Brand Management, Promotion Strategy, Best Practices, Distribution Strategy, International Marketing, and Internet Strategic Marketing.

SKillshare Skillshare: Do you want to take marketing classes with some of the most successful entrepreneurs in the world? Skillshare offers marketing courses with hours of materials taught by business gurus like Seth Godin and Marc Ecko that will prepare you to take on many marketing projects. These courses will not only help you become a better marketer, they’ll challenge and prepare you to think outside of the box. If you are interested in taking affordable classes that will change your perspective on how to approach marketing, definitely be sure to check out these courses!

Udemy Logo Udemy: Udemy offers many fantastic and comprehensive marketing online courses sure to give you an advantage the next time you go on a marketing campaign. If you have ever wondered why your business hasn’t gotten the coverage or exposure it deserves, despite having something amazing to offer, you may want to check out what Udemy’s experts can teach you.

These courses range from free, introductory marketing courses designed to give you an overview of what a marketing campaign entails, to affordable and thorough classes with over 45 hours of amazing content! If you are looking to take a low-cost course from experts, these courses may be perfect for you!

Lynda Lynda.com: Are you looking to take short, affordable courses to help you learn more about marketing? Lynda.com offers a handful of amazing marketing courses that will be sure to make you think about marketing and the role it plays in your life.

Offering courses that will teach you about the basics of building community, engaging your target audience, tracking your audience’s engagement, as well as learning how to grow a brand and run a successful marketing campaign, Lynda.com is a great resource for a quick lesson in anything you might want to learn about regarding traditional and online marketing.

 

Marketing MOOCs (Open College Courses)

MIT logo MIT OpenCourseWare: Are you interested in taking marketing courses from one of the top business schools in the world? MIT OpenCourseWare provides lectures and course materials from past courses at the Sloan Schools of Management. These courses are mainly MBA-level courses, though will be sure to provide you with great skills and knowledge to prepare you to take on the most difficult marketing projects. These courses are invaluable resources for planning market strategies, as well as creating new entrepreneurial projects.

 

 

Open University The Open University: Do you want to learn from an organization dedicated to free, open-source information and education? The Open University offers hundreds of amazing courses, as well as great open-source materials that can help you learn more about anything. The Open University has some amazing courses in marketing that you shouldn’t miss—these self-paced courses cover basic and advanced-level topics that will challenge and allow you to articulate marketing ideas in a constructive, analytical way.

These courses are mostly text-based, but offer incredible insight and exercises that will allow you to demonstrate what you’ve learned and apply to becoming a better marketer.

coursera_logo_RGB Coursera: Do you want to learn from one of the top business schools in the world? The Wharton School of Business at the University of Pennsylvania offers a unique, introductory instructor-led course, “An Introduction to Marketing,” that will teach you the fundamentals of marketing through this amazing MOOC.

Taught by 3 of Wharton’s top faculty members, this course will focus on branding, customer centricity, and practical, go-to market strategies. This introductory course is a great resource for those looking to learn about business, or for those who are already in business and want to be able to expand their knowledge! Quizzes will test your knowledge and you will get valuable feedback in this free class.

Open Learning Open Learning: Do you want to improve the way you do business or develop marketing skills? These free 3-week courses from Open Learning will provide you with the basic foundations of what you need to do to successfully plan and implement a market strategy.

These courses will look at how to view the service industry in terms of marketing potential, as well as trying to define who your customers are and could be. Be sure to check these courses out if you want to maximize the success of your business!

 

 

University of New England Logo University of New England (Australia): Are you looking to take an introductory course in Marketing Management that will teach you the overall management process of marketing, as well as present information in informative, easy to understand materials? UNE offers this great course that will help you understand and apply strategic marketing management theories to help you become a better businessperson.

This free course is 14 weeks long and covers topics including: Strategic Marketing, Environmental Analysis, Consumer Behavior, Marketing Research, Competitive Marketing Strategy, Product Management, Price Management, Distribution Management, Promotion Management, and many other excellent subject areas. If you want to improve your resume or learn how to market your business, this course may be perfect for you!