Have you ever caught yourself humming an infectious jingle or found yourself repeating the slogan of an advertisement? Have you ever watched Mad Men and thought you would love to put together an ad campaign that would shake up how we perceive a product or service? Do you have an amazing product or service, but don’t know how to share or promote it? If so, you may want to think about taking an online marketing course that could change your career trajectory or even help you earn a large amount of revenue for your entrepreneurial efforts.
The American Marketing Association defines marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” yet marketing is something that has a capacity far greater than this amazing definition—it can shape or change the way we think.
Think of the most recognizable symbols in our society—they’re mostly logos like the Nike Swoosh or icons like the Statue of Liberty. Marketing communicates, influences, and affects how we interact with a product or service. Marketing is the soul of a business—it’s the image and brand we associate with a company.
If you are interested in learning more about marketing, Online Courses Review has put together some of the top online courses for your perusal.